Looking to better connect with Gen Z and Gen Alpha on social media? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating short, native “answer-in-feed” content to designing platform-first strategies that meet users where they are, the piece highlights how brands can show up authentically and stay relevant in an ever-evolving digital landscape.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/03/30/how-to-reach-gen-z-and-gen-alpha-on-social-media-expert-tips/.
