Question: What’s one of the 17 ways to rekindle the lost art of emotionally connecting with consumers?
Answer: ‘Test and refine ads with your internal team.’

“Emotion remains a crucial factor in motivating customers to take action and should not be overlooked. Test your current creative ads with your internal team to ensure they prompt the desired action. If not, continue to refine the creative until it proves to be effective. “
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “How to rekindle the lost art of emotionally connecting with consumers” at Forbes.