Question: What is one of the 14 challenges brands must meet to see a strong ROI on Super Bowl ads in 2023?
Answer: Keeping brand messaging light.

“For the upcoming Super Bowl, keep brand messages light, and don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life, and, of course, do it in a way that will create social media buzz and a sharable moment.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 challenges brands must meet to see a strong ROI on Super Bowl ads in 2023” at Forbes.