INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
For many companies, the shift to remote work during the pandemic also ushered in an era of video-only interviews with prospective job candidates.
- The Business Journals
- Jessica Hawthorne-Castro
Few businesses have come through the long months that started with the Covid-19 shutdowns in March 2020 completely unscathed.
- Forbes
- Jessica Hawthorne-Castro
From books to blog posts to podcasts, there’s no shortage of career advice available out there for agency professionals.
- Streetfight Magazine
- Steve Robbins
People who aren’t familiar with how digital marketing and advertising work behind the scenes may not know it yet, but a big change is on the horizon as third-party cookies are phased out.
- The Business Journals
- Jessica Hawthorne-Castro
As a top distribution channel for both B2B and B2C marketers, email marketing has long been viewed as an effective way to reach audiences.
- The Business Journals
- Jessica Hawthorne-Castro
Business leaders must often make important decisions for their companies — decisions that don’t always have simple solutions.
- The Business Journals
- Jessica Hawthorne-Castro
Business leaders must often make important decisions for their companies — decisions that don’t always have simple solutions.
- The Business Journals
- Jessica Hawthorne-Castro
Developing a standout brand is essential to thriving in a crowded marketplace. Of course, there’s nothing wrong with keeping on top of industry trends and understanding what works well.
- The Business Journals
- Jessica Hawthorne-Castro
Because of the pandemic and the accompanying economic effects, many companies have seen a downturn in business in recent months.
- Forbes
- Jessica Hawthorne-Castro
General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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