Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work

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Original Publication: PR Newswire

Date Published: June 5, 2017

The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into the year. The awards—granted by five different organizations and recognizing 17 different Hawthorne campaigns—showcase the high-caliber work that the agency consistently creates for its clients.

Hawthorne’s legacy of The Art of Brand, The Science or Response®, combines persuasive brand messaging with proprietary analytic systems that create and deliver highly accountable and successful integrated advertising campaigns. Hawthorne has an analytic video-centric marketing approach that helps brands grow through acquisition, retention and brand awareness. Appling the latest Neuroscience principles and data-driven technology to develop and execute, Hawthorne uses powerful visual and verbal storytelling to drive consumer response across all screens. As evidenced by the long list of recent awards, Hawthorne excels at crafting many different types of projects and campaigns across categories for a diverse roster of clients.

“We work hard to deliver amazing work to our clients that we know they—and more importantly their audience—will love,” said Hawthorne-Castro. “We are blown away by all these awards, and it feels great to have all our hard work recognized in this way. It inspires us to keep working even harder.”

Telly Awards
This year, Hawthorne received a grand total of 11 Telly Awards, which honor the best in TV and cable, digital and streaming, and non-broadcast productions.

  • Silver: General Business-to-Consumer for Promotional Pieces
    • “Chorus Line” campaign for HomeAdvisor
    •  “PULSE” for Sengled
  • Bronze: General Business-to-Consumer for Promotional Pieces
    • “Triple Play” for Charter Spectrum
    • “Always Know” for Dexcom (30 seconds)
    • “Always Know” for Dexcom (60 seconds)
    • “Hand Vacuums” for BLACK+DECKER
    • “Back Pain” for VARIDESK
  • Bronze: General Telecommunications/ Internet Service for Commercials/ Marketing
    • “Spectrum Fast” for Charter Communications
  • Bronze: General Business-to-Business for Promotional Pieces
    • “Standing Desk” for VARIDESK
  • Bronze: General Household Products/ Packaged Goods for Commercials/ Marketing
    • “Breakfast Sandwich Maker” for Hamilton Beach
    •  “3-in-1 Spiralizer” for Hamilton Beach

Hermes Creative Award
The Hermes Creative Awards honor the messengers and creators of traditional and emerging media. It’s an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, as well as emerging technologies. In 2017, Hawthorne received nine Hermes Creative Awards.

  • Platinum: Video-TV Ad Campaign
    • “Standing Ovation Campaign” for VARIDESK
    • “Chorus Line” for HomeAdvisor
  • Platinum: Website Element- Video for the Web
    • “Everywhere You Can’t Be” for Equifax
    • “Always Know” for Dexcom
  • Gold: Mobile & Web-Based Technology- Microsite
    • “Pulse” Microsite for Sengled
  • Honorable Mention: Video-TV ad
    • “Busy Mom” for HomeAdvisor
    • “Portable + Affordable” for BLACK+DECKER
    • “Points of Light” for Gemmy
  • Honorable Mention: Website Element- Video for the Web
    • “Grown Ups” for Equifax

American Advertising Award
Hawthorne received an award from the American Advertising Awards (formerly the ADDY’s), the advertising industry’s largest and most representative competition, which attracts over 40,000 entries a year. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

  • Bronze: Integrated Advertising Campaign – Regional/ National (LA Local Competition)
    • “Cross Platform Campaign” for VARIDESK

ASTRID Awards
The ASTRID Awards were established to celebrate and reward the best in international design communications and originality in design. The ASTRID Award symbolizes the stellar qualities of creativity, craft, innovation and originality in design. Winners become members of the ASTRID Awards elite — the most successful and influential creators of design communications in the world. Hawthorne received two ASTRID Awards this year.

  • Silver: Video-DVD & Online: Social Media
    • “Always Know” for Dexcom
    • “Points of Light” for Gemmy
  • Silver: Websites: Microsites
    • “PULSE” Microsite for Sengled

Communicator Award
The Communicator Awards, presented by the Academy of Interactive & Visual Arts, honor excellence in marketing and communications. It is the leading international awards program recognizing big ideas in marketing and communications and honoring work that transcends innovation and craft to make a lasting impact. Hawthorne won six Communicator Awards.

  • Excellence: General- Miscellaneous for Commercials
    • “Chorus Line” for HomeAdvisor
  • Excellence: Commercial Campaign- Campaign for Commercials
    • “Standing Ovation” TV campaign for VARIDESK
  • Distinction: Online Advertising- Microsite for Online Advertising and Marketing
    • “PULSE” Microsite for Sengled
    • “Points of Light” for Gemmy
  • Distinction: General- Miscellaneous for Commercials
    • “Hand Vacuums” TV campaign for BLACK+DECKER
  • Distinction: Branded Content- Business to Consumer for Online Video
    • “Always Know” online video for Dexcom

“We are committed to thinking outside the box and pushing boundaries, and this line-up of awards validates that our work has impact,” said John Pucci, Hawthorne’s Chief Creative Officer.

This long list of awards is a testament to Hawthorne’s continued creativity, innovation and commitment to delivering the best possible work to its clients. In addition to awards honoring the agency’s creativity, Hawthorne was also named a Great Place to Work® in 2017 and Hawthorne-Castro has won numerous awards including “Woman of Influence” by Biz Women; “40 Under 40” by DMN; and “Female CEO of the Year in Advertising & Marketing” by CEO World Awards.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers and even drive consumer response to key retail outlets or corporate locations.

As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

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