How can lean marketing teams stay focused on high-impact work without sacrificing growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, marketing leaders share how CMOs can prioritize the work that creates the greatest value, leverage external expertise and technology, and keep teams focused on strategy, performance and meaningful business outcomes.
Check out the full article here: https://seniorexecutive.com/lean-marketing-teams-focus-priorities/