We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.

Listen to the full conversation here: https://advertisingweek.com/modern-tv-strategy-in-practice-a-conversation-with-paul-her-sturm-of-hawthorne-advertising/.