Question: What’s one of the 12 big ways B2G marketing differs from B2B and B2C?
Answer: ‘Long-term B2G contracts promise a substantial payoff.’

“Business-to-government contracts often undergo lengthy procedures that engage numerous stakeholders, who typically evaluate them within the framework of procurement processes. Nonetheless, the advantage of securing a government contract lies in its long-term nature, promising a substantial payoff over time.“
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “Neither B2B nor B2C: 12 big ways B2G marketing differs” at Forbes.