Anik Joshi
Senior Director, Marketing Science
Anik leads a team of performance marketing science experts, transforming complex data into actionable insights that drive measurable business growth for Hawthorne Advertising clients. He combines advanced analytics, AI-powered modeling, customer behavior analysis, and proven strategic frameworks to accelerate and optimize results across all channels.
With over a decade of experience, Anik has delivered data-driven solutions for top global brands including Microsoft, Western Union, LeafFilter, Western Digital, Los Angeles Times, Uniqlo, and Nike.
Anik’s always evolving analytical methodologies include artificial intelligence (AI) analytics and predictive modelling, with established management strategies like Blue Ocean Strategy and the Technology Adoption Curve. These tools, along with others, help Hawthorne’s clients successfully introduce and expand new and established offerings in the marketplace.
He is particularly skilled at finding meaningful patterns within complex data, allowing companies to make better decisions, build stronger brands, and engage customers more effectively. His interdisciplinary approaches draw from psychology, technology, and consumer behavior research, helping uncover unique market opportunities and build more effective customer engagement strategies for Hawthorne’s clients. Anik with his team, focuses on measurable outcomes: improved conversion rates, optimized customer acquisition costs, and sustainable revenue growth.
He received an MBA from Claremont Graduate University’s Peter F. Drucker School of Management and a bachelor’s degree in technology from Nirma University.
In addition to his client work, he has published research on signal processing optimization using Logarithmic scale at an International Conference organized by Institute of Electrical and Electronics Engineers (IEEE), demonstrating his commitment to advancing analytical methodologies.
