Fletcher Pickett | Hawthorne Advertising

Fletcher Pickett

SVP, Account Director

Fletcher oversees client engagement across all disciplines. He manages a team responsible for media planning and reporting. Fletcher excels at aligning and allocating resources to build the strategic framework required to maximize branded, direct and hybrid focused media opportunities.

His career experience includes multiple direct-to-consumer, and drive-to-web campaigns including managing media portfolios in excess of $30 million with three unique brands. His accounts have included LeafFilter, HomeAdvisor, Angie’s List (now Angi), HomeStars, J-B Weld, Credit Repair, Sharper Image, The Franklin Mint, Beachbody and more.

Fletcher’s analytic mindset has helped develop and build effective brand response campaigns using burgeoning tools and innovative technologies. He is obsessed with statistical analyses including calculating margins of error, simple and multiple regression; Nielsen NPOWER, Google Analytics.

When not achieving and exceeding client performance goals, he enjoys boating, chess, yardwork and road tripping.