Transforming your agency from a long format agency to one focused on data analytics is a long, involved process.

It takes about 15 years, to be exact.

In this episode, I interview Jessica Hawthorne-Castro, CEO of Hawthorne, a national agency based in Los Angeles.

What we talked about:

– Your employees are your customers, too

– Why agency transformation takes 15 years

– Challenges to transformation

– How to be strategic when implementing change