Transforming your agency from a long format agency to one focused on data analytics is a long, involved process.
It takes about 15 years, to be exact.
In this episode, I interview Jessica Hawthorne-Castro, CEO of Hawthorne, a national agency based in Los Angeles.
What we talked about:
– Your employees are your customers, too
– Why agency transformation takes 15 years
– Challenges to transformation
– How to be strategic when implementing change