Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.
Exactly why someone buys or not, and why they buy one brand over another, will always have some aspect of the mysterious unknown, and therefore marketing will always have a magical component requiring art and inspired creative initiative. Even when directly asked, most people are unaware themselves of all the influences motivating them to buy and value brands. However, there are aspects of marketing that are scientifically measurable and predictable.
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Dr. Stephen Kelley – Quantum Considerations and Neuroscience for Brand Response Marketing