There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.
Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year.
E-commerce was already on the rise well before 2020, and the onset of the Covid-19 pandemic has only accelerated this phenomenon.
Dominated by the global pandemic and the accompanying economic disruption, 2020 has been a challenging year for businesses across industries, and uncertainty is impacting planning for 2021.