OK Boomer: How to Sell Online to Consumers Age 60 and Up
When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.
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Advertising
10 Innovative Ways Brands Can Leverage Facebook And Instagram Stories
Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users.
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5 Travel Boom Trends for Performance Marketers to Watch in 2021
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
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14 bad habits leaders can pass on to their teams
A boss can be a mentor and a good example — or just the opposite. Leaders hold a position of power in a business; their words mean more, their actions speak louder and team members take their direction from what leaders say, both verbally and nonverbally.
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Promoting your small business? Be wary of these 15 common mistakes
Promoting a new or small business in a crowded marketplace is a challenging venture. Entrepreneurs must find a way to stand out from the crowd and draw in customers while also operating within their means.
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Untapped Opportunity: Putting the Power of Voice to Work
Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
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14 Ways To Figure Out Why Users Unsubscribe And Fix The Problem
No marketer wants to see users unsubscribe from their client’s email list, especially when it seems as if they’re all doing it at the same time.
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Hawthorne Advertising Secures 25 New Creative Award Wins
LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.
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15 important things leaders should understand about employee morale
As a busy business owner or team leader, it can be difficult to gauge employee morale.
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14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
Consumers turn to the internet to quickly and conveniently find the information and entertainment they want.
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