Hiring for an executive role? 15 smart strategies for screening candidates
Holding an executive-level position at a company comes with a lot of responsibility.
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Advertising
13 smart ways to leverage media coverage to spread the word about your business
There are more media outlets than ever before, which gives every organization a variety of options and opportunities for getting its message out to the public.
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Traditional Trade Shows and Live Events Are Returning—and Better This Time
The trade show or live event as you know it may never be the same, but that doesn’t mean it will be any less effective, engaging, or impactful.
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3 Reasons Virtual Events Are Here To Stay
Travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
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‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
Marketers say they expect events in the future to be a hybrid of in-person and virtual.
10 Must-Attend Conferences For Agency Owners And Professionals
The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year.
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15 Ways To Handle Client Requests That Could Damage The Campaign
In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.
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14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work
Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by personalizing outreach to their specific needs and priorities.
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Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos.
15 Ways To Show Marketing ROI Beyond Sales Revenue
Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.
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