The use of artificial intelligence in marketing and advertising has been constantly on the rise due to the technology’s versatility in connecting brands with customers.
7 Tips For Leveraging Ai To Improve User Experience Read More »
Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers, creating memorable immersive experiences their audiences will love.
8 Tips For Leaders Looking To Future-proof Their Experiential Marketing Techniques Read More »
With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online business sales. Many modern-day businesses have simply evolved their marketing tactics from traditional to digital with ease.
7 Smart Uses Of Influencer Marketing And Why They’re Effective Read More »
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or web-only shopper.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot Read More »
The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
9 Proven Strategies To Make Operations More Efficient While Understaffed Read More »
The elements of building a brand and the role it plays in creating brand affinity across the broad spectrum of consumers has become increasingly important over the last few decades. As products in general become increasingly commoditized and indistinguishable in their features, the luminescence of the brand itself is what ultimately attracts consumers.
The Imprint of Brand Diversity in Marketing Read More »
Jessica Hawthorne-Castro is CEO of Hawthorne. Jessica has strategically positioned the agency to be at the forefront of advertising, where art meets science. She is committed to providing data-driven solutions and proprietary tools to help clients maximize their advertising investment dollars.
A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne Read More »
The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’) Read More »
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals.
Is That New Marketing Trend Right For Your Business? 9 Ways To Decide Read More »
Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S.
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers Read More »
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