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Advertising

Hawthorne’s George Leon To Speak At Digital Hollywood Spring 2018

LOS ANGELES, May 08, 2018 /PRNewswire/ — George Leon, Hawthorne’s Chief Strategy Officer, will be speaking at Digital Hollywood Spring 2018. The session, titled “Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming,” will provide insight from six industry leaders on how brands can leverage creative content to execute unforgettable campaigns. Digital Hollywood brings together […]

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Forbes Agency Council

Building Your First Content Strategy? Nine Pro Tips For Success

Author: Forbes Agency Council Original Publication: Forbes Agency Council Date Published: May 4, 2018 In recent years, most marketers have taken the cliché phrase “content is king” to heart, making content the core of their overall advertising strategy. Even brand new businesses are aware of the importance of content, but it’s often overwhelming to build your

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Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

Author: Jessica Hawthorne-Castro, CEO Original Publication: ERA Blog Date Published: April 5, 2018 Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a

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Offline Marketing

How To Effectively Reach Your Audience Through Offline Marketing

Author: Jessica Hawthorne-Castro, CEO Original Publication: Forbes Agency Council Date Published: April 3, 2018 A decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic

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Communitas Award

Hawthorne Wins Communitas Award Recognizing Excellence in Corporate Social Responsibility

LOS ANGELES, March 22, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a 2018 Communitas Award for its leadership and excellence in community service and corporate social responsibility. The Communitas Awards recognize exceptional businesses that unselfishly give of themselves and their resources to their communities. The

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PR & Marketing Excellence Award 2018

Hawthorne Wins Public Relations and Marketing Excellence Award

LOS ANGELES, March 15, 2018 /PRNewswire/ — The Business Intelligence Group recently announced that Hawthorne has won “Marketing Agency of the Year” in the 2018 Public Relations and Marketing Excellence Awards. Hawthorne, a creative, technology-driven advertising agency, specializes in data-focused ad campaigns to support business growth for an expansive base of Fortune 500 brands like

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association

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Hawthorne Accepted into Forbes Agency Council

Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers

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Forbes Agency Council

9 Expert Tips For Achieving Maximum Success With Your Digital Agency

Author: Forbes Agency Council Original Publication: Forbes Date Published: March 2, 2018 Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that

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