Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences.
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
One of the hottest trends in advertising right now is the use of augmented reality (AR) or virtual reality (VR). AR and VR can provide greater creative freedom for advertisers, resulting in a product that can reach customers in a way that traditional ad mediums can’t always do.
AR and VR aren’t just for tech industries anymore. This technology is branching out into other sectors, so the impact of VR and AR will be widespread. Within the agency and marketing industries, there are many ways that this tech could be and is being used. Some ideas may be further off than others, but …