In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where to spend their time online as well as multiple choices when it comes to most products and services.
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
Business-to-business (B2B) marketing focuses on directly aiming product advertising to other companies. It’s a significantly different process than business-to-consumer (B2C) marketing.