BIA Advisory Services

BIA: Engagement, ROI Key For Advertisers. From InsideRadio

Agency Press / By

Author: Paul Heine, Managing Editor of InsideRadio Original Publication: InsideRadio Date Published: December 3, 2018 A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions

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Jessica Hawthorne

Jessica Hawthorne featured on BIA’s Local Impact Webinar Series

Agency Press / By

November 28, 2018 —  BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching   Our CEO Jessica Hawthorne was featured in BIA’s  Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check

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