Personalization at Scale: What Synthetic Media’s Rise Means for Brands
As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.
Brands
Why Brands Will Be Fragile In 2021 and How They Can Win Consumers
Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
How To Ensure Authenticity In Marketing: 12 Critical Tips
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like.
3 Ad Campaigns That Resonated With the Gen Z Audience
Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches the world differently than previous generations, and their way of thinking is coming to the forefront of today’s society.
What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
How emotionally fueled mass communication can affect advertising and brands
Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.
Building housewares brands with brand response TV
Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.
