Consumer Demographics and Psychographics

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: March/April 2017 Issue In November 2016, Verizon outlined a plan to combine consumers’ offline information—postal addresses, email addresses, device type, etc.—with browser cookies in order to be able to sync personally-identifiable data with an individual’s browsing history and mobile app usage. Following similar, previous announcements from Google and […]