Consumer Engagement | Hawthorne Advertising

Planning A Publicity Campaign? Here Are Six Things To Consider First

How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.

How – And Where – To Maximize Your Advertising Dollars in 2019

Agency Press / By jfrancis

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.

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