By Bill Cogar Original Publication: SmartBrief Date of Publication: October 23, 2018 Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or […]
Why direct response TV marketing is still effective Read More »
Author: n/a – interview with JHC, Matt Gottesman and Case Kenny Title of piece: Episode 110: Jessica Hawthorne-Castro – CEO of Hawthorne Direct Original Publication: HDF Magazine Date Published: June 26, 2017 Jessica Hawthorne-Castro – CEO of Hawthorne Direct “I came out to LA, then I broke into the entertainment industry all on my own. I had a
Ep. 110 – Jessica Hawthorne-Castro – CEO OF Hawthorne Advertising Read More »
Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s
Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017 Read More »
Author: Jessica Hawthorne-Castro Original Link: ER Magazine Date Published: May – June Issue 2017 Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders
Four International Trends to Watch in 2017 Read More »
June 5, 2017 On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an
Author: Jessica Hawthorne-Castro, CEO Original Publication: Information Management Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers)
Opinion Improving marketing ROI with data analytics Read More »
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