Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options.
Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.