Automating the mixed-media model improves accountability
Author: Jessica Hawthorne, CEO Original Publication: Marketing Drive Date Published: July 11, 2017 Editor’s Note: The following is a guest post from Jessica Hawthorne, CEO of agency Hawthorne. As marketing budgets have soared, so has the need for accountability. For direct response marketers, this comes as no surprise. The 2016-2017 “CMO Spend Survey” from Gartner found that marketing budgets increased
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