With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.
Smartphone usage is higher than ever, with an estimated 5 billion people owning and/or operating a device. With the amount of time the average person spends on their phone each day, there’s a large window of time advertisers could be taking advantage of to get their content in front of their audience.