Targeting | Hawthorne Advertising

Targeting

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want […]

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Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

Author: Jessica Hawthorne-Castro, CEO Original Publication: ERA Blog Date Published: April 5, 2018 Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a

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Offline Marketing

How To Effectively Reach Your Audience Through Offline Marketing

Author: Jessica Hawthorne-Castro, CEO Original Publication: Forbes Agency Council Date Published: April 3, 2018 A decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic

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