Leveraging TV to Lift Brands
Author: Jessica Hawthorne-Castro, CEO Original Link: MarTech Date Published: April 13, 2017 Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to […]
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