TV Advertising | Hawthorne Advertising

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

Author: Jessica Hawthorne-Castro, CEO Original Publication: ERA Blog Date Published: April 5, 2018 Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a […]

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How To Effectively Reach Your Audience Through Offline Marketing

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: Forbes Agency Council Date Published: April 3, 2018 A decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic

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Growing ‘Unicorns’ With Brand Response TV Advertising

Agency Press / By jfrancis

Author: Karla Crawford Kerr Title of piece: Growing ‘Unicorns’ With Brand Response TV Advertising Original Publication: Response Magazine DRMA Date Published: July 20, 2017 During the past few Super Bowl games, advertisements from prominent tech companies have popped up between the inevitable ads for Pepsi, beer, and the latest SUVs. Startups have traditionally focused their advertising dollars on

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