UX | Hawthorne Advertising

UX

Website Management

14 Agency Pros Share Their Best Practices For Website Management

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

Omnichannel

6 Ways To Thrive In Today’s Challenging Omnichannel Economy

By Jessica Hawthorne-Castro  Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and …

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