3 Critical Pillars to Building a Corporate Social Responsibility Strategy
The critical roles of clients, people and community in building out a successful CSR strategy.
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How Neuroscience Can Strengthen Marketing Campaigns In 2019
Marketing has always relied on tapping into the consumer’s subconscious — how they think, what they do, and why they make certain decisions. The ways of answering these questions, however, have grown more sophisticated over time thanks to advancements in science and technology.
Increase Customer Engagement With Data-Driven Marketing
By Jessica Hawthorne-Castro (YPO Los Angeles) Original Publication: YPO.Org How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make …
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