The most important non-AI tech skills for comms pros

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The most important non-AI tech skills for comms pros

Curious which non-AI tech skills communications pros need to master in 2026 to stay effective and future-ready? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From data literacy and digital fluency to mastering core tools that drive smarter execution, these perspectives highlight the foundational skills that continue to power strong communications and agency growth.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/01/29/the-most-important-non-ai-tech-skills-for-comms-pros/.

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