Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore:

• Why the traditional funnel is dead and what replaces it
• How journeys are becoming customer-led instead of brand-led
• Ways AI and machine learning are transforming how brands respond to real-time intent

For anyone wrestling with the changing landscape of marketing, this is a must-read. Read the full article here: https://martech.org/the-new-era-of-customer-journeys-is-co-created-adaptive-and-ai-powered/.