When strategic priorities compete but resources are limited, how do leaders decide where to focus? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From balancing short-term performance with long-term brand building to aligning teams around what truly moves the needle, these expert perspectives offer practical guidance for leading with clarity and intention.

Check out the full article here: https://www.inc.com/inc-leadership-forum/two-strategic-priorities-but-limited-resources/91308637.