VMA Rountable: The Unified Video Landscape | Hawthorne Advertising

Industry Insights

Ideas to Inspire

VMA Rountable: The Unified Video Landscape

Presented by George Leon, Chief Strategy Officer, Hawthorne. 

While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures. . .barring that one little barrier of cross-platform measurement.

Filmed at the Videonomics Los Angeles Roundtable 201

Drop us a note to explore how You can future proof your brand and business