Presented by George Leon, Chief Strategy Officer, Hawthorne.
While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures. . .barring that one little barrier of cross-platform measurement.
Filmed at the Videonomics Los Angeles Roundtable 201