In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.

Check it out here: https://www.inc.com/jessica-hawthorne-castro/why-brand-and-performance-marketing-work-better-together/91285799