Hawthorne:40 Years of Insurance Services Success
We've been a strategic marketing partner for major insurance carriers since 1986. Our client experience includes household names like Transamerica, Blue Cross Blue Shield, and Gerber Life Insurance - companies that trust us with their most critical acquisition challenges.
Insurance customers research extensively, need education about coverage gaps, often delay decisions for months, and value expert guidance over sales pitches. Here are some common problems we see that do not address the buyer journey.
The Problems:
- Generic messaging that sounds like every other carrier in your space
- Campaigns optimized for volume instead of qualified prospects
- Attribution models that don’t connect marketing spends to actual policy sales
The Cost:
Rising CPA, stagnant conversion rates, and board meetings where marketing spend gets questioned.
The Solution. Hawthorne’s Proven Framework:
Phase 1: Behavioral Intelligence
Audience EQ, Hawthorne’s data science / audience intelligence modeling, maps your prospects' actual decision journey, not theoretical buyer personas, but real behavioral data.
Phase 2: Strategic Message Architecture
We develop education-focused campaigns that build trust and position your company as the expert to guide buyers through complex coverage decisions.
Phase 3: Advanced Attribution & Optimization
Hawthorne Optima, our AI-driven analytics platform, tracks every touchpoint from awareness through policy activation, providing clear ROI visibility that you can present to your C-Suite.
The Results:
300% improvement in lead-to-customer conversion
59% cost per action improvement
Cost-per-quality-lead goals exceeded, expanded across full Medicare portfolio
Ready to partner with an agency that understands both insurance and performance marketing?
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