Hawthorne Proprietary Tech Stack | Hawthorne Advertising

Hawthorne Proprietary Tech Stack

PureStat Attribution

PureStat is a proprietary technology that quickly measures and attributes consumer response above baseline across all media channels via a time series decay model. ​


  • Tracks traffic and conversions from linear media in specific geographic radius 
  • Identifies attribution correlation across online and offline responses
  • Captures activity within minutes of airing via proprietary response curve model
  • Forecasts campaign fatigue via performance signals to ensure proactive campaign planning
  • Measures impact of each media channel on screen-based conversions.
  • Provides direction on campaign optimization with actionable insights across all channels

MRPI: Market Retail Penetration Index

A proprietary tool and methodology that:

  • Pinpoints the best markets to invest in drive-to-retail campaigns
  • Selects the right test and control markets based on retailer penetration when launching a product into retail 
  • Identifies the sales per rating point in a market based on media reach and frequency, type of programming and day of the week responsiveness to inform national expansion
  • Predicts expected lift in retail product sales for national deployment.
  • Democratizes data to help clients gauge new campaign performance and target the most effective media optimization strategies with nearly 100% accuracy 

MTSM: Media Test Scoring Model

A proprietary media intelligence platform for evaluating media options in planning and optimization stages.

  • Identifies optimal media investment, based on customizable campaign parameters
  • Ingests and correlates multiple 1st, 2nd  and 3rd party data sources
  • Builds media efficiency around operational KPI’s and CPM/CPL/Funnel Acquisition Metrics 
  • Creates an exclusive, predictive and statistical approach to web attribution analytics 
  • Utilizes  intelligence gleaned from proprietary technology of media trends and buying behaviors 

Hawthorne Impressions Tracker

A proprietary media tracking tool that provides:

  • Granular, time series tracking of hourly impressions across all national TV networks 
  • Heatmap functionality that captures and displays trends YoY, QoQ, MoM, and WoW. 
  • Actionable data reporting to inform media optimization and negotiation
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