Hawthorne Proprietary Tech Stack
PureStat is a proprietary technology that quickly measures and attributes consumer response above baseline across all media channels via a time series decay model.
- Tracks traffic and conversions from linear media in specific geographic radius
- Identifies attribution correlation across online and offline responses
- Captures activity within minutes of airing via proprietary response curve model
- Forecasts campaign fatigue via performance signals to ensure proactive campaign planning
- Measures impact of each media channel on screen-based conversions.
- Provides direction on campaign optimization with actionable insights across all channels
MRPI: Market Retail Penetration Index
A proprietary tool and methodology that:
- Pinpoints the best markets to invest in drive-to-retail campaigns
- Selects the right test and control markets based on retailer penetration when launching a product into retail
- Identifies the sales per rating point in a market based on media reach and frequency, type of programming and day of the week responsiveness to inform national expansion
- Predicts expected lift in retail product sales for national deployment.
- Democratizes data to help clients gauge new campaign performance and target the most effective media optimization strategies with nearly 100% accuracy
MTSM: Media Test Scoring Model
A proprietary media intelligence platform for evaluating media options in planning and optimization stages.
- Identifies optimal media investment, based on customizable campaign parameters
- Ingests and correlates multiple 1st, 2nd and 3rd party data sources
- Builds media efficiency around operational KPI’s and CPM/CPL/Funnel Acquisition Metrics
- Creates an exclusive, predictive and statistical approach to web attribution analytics
- Utilizes intelligence gleaned from proprietary technology of media trends and buying behaviors
Hawthorne Impressions Tracker
A proprietary media tracking tool that provides:
- Granular, time series tracking of hourly impressions across all national TV networks
- Heatmap functionality that captures and displays trends YoY, QoQ, MoM, and WoW.
- Actionable data reporting to inform media optimization and negotiation
brand success? Look to the hawthorne team