Question: What’s one of the 14 innovative social commerce ideas to boost reach, exposure and sales?
Answer: ‘Connect the physical location to the online experience’

“Brand owners can connect their physical locations to the online shopping experience. Showcasing in-store experiential video or content while the viewer is physically at the storefront location will guide the consumer to search for the product online.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 innovative social commerce ideas to boost reach, exposure and sales” at Forbes.