Question: What’s one of the 15 types of content assets to meet specific client marketing goals?
Answer: ‘Direct mail to drive a message or offer home.’
“Direct mail continues to be a reinforcing piece of content strategy. It aligns with your target household demographic and income data to drive the message or offer home along with ads the consumer should have already been served on their offline and online platforms.”
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “15 types of content assets to meet specific client marketing goals” at Forbes.