Question: What’s one of the 17 big signs that a prospective agency client isn’t worth taking on?
Answer: ‘They won’t invest enough to achieve results.’

“It is important in any successful business relationship to have clear goals and expectations. Also, the investment allocation the client is willing to make must match the kinds of results that can be achieved; otherwise, the alignment will be off from the beginning.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “17 big signs that a prospective agency client isn’t worth taking on” at Forbes.