As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
Our Senior Manager, Paid Social, Corey Haugen and Senior Vice President, Digital Media & Strategy, Paul Her Sturm, share their insights about how to explore new media channels for your brand. Read the full article at Association of National Advertisers website.