Understanding your audience is at the heart of effective marketing — but truly understanding an agency client’s audience requires more than surface-level demographics. Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “18 Innovative Ways To Better Understand An Agency Client’s Audience.”
In the article, Jessica shares insights on how agencies can leverage data, technology and deeper audience intelligence to move beyond assumptions and develop more meaningful, effective strategies for their clients.
Read Jessica’s insights and the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/09/23/18-innovative-ways-to-better-understand-an-agency-clients-audience/.
