What does it take to build a business that lasts for 40 years?
For Jessica Hawthorne, CEO and owner of Hawthorne Advertising, it’s not about chasing every new trend or abandoning what works in favor of what’s next. It’s about knowing when to protect your successful core — while continuing to test, learn and evolve.
In the latest episode of A Founder’s Life, Jessica sits down with Leo Gestetner to discuss entrepreneurship, leadership, career reinvention, family, AI and the principles that have shaped Hawthorne Advertising.
As Hawthorne celebrates 40 years, the conversation is a great reminder that sustainable growth isn’t about constantly starting over. It’s about knowing what to keep, knowing what to test and giving new ideas enough time and resources to prove themselves.
Listen to the full conversation on A Founder’s Life: https://open.spotify.com/episode/6wRt83CeflpiKHNBEe86NW
