Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/10/09/19-tips-to-make-unexpected-marketing-pivots-seamless/