Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you’re working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read. Read more here: https://martech.org/5-drivers-of-full-funnel-growth-with-crm-and-cdp-data/.