1. Have reliable creative asset templates.
Have a creative asset that can be easily edited for different personas or marketing channels by swapping out key images or messaging, but keep the template the same for the most efficient use of time and resources. – Jessica Hawthorne-Castro, Hawthorne Advertising
2. Choose the right technology.
The key to optimizing your marketing efforts is letting your tech stack do the heavy lifting. As marketers, our job is to engage buyers with killer content and CTAs, not to spend our time researching who they are and what they care about. By letting your platform uncover the critical data you need to know, you can focus your time on delivering a meaningful, ultra-personalized experience. – Latane Conant, 6sense
3. Pick your targets carefully.
The more precisely you define your targets for personalized marketing, the more time and money they warrant. In certain account-based marketing strategies, individual targets may be worth hundreds of dollars and hours of time each. – Dan Beltramo, Onclusive (formerly AirPR)
4. Tap into emotional insights.
5. Leverage artificial intelligence.
AI now enables marketing tools to analyze and understand user preferences better. It’s helpful to make AI a part of your marketing research efforts by using more AI marketing tools. You’ll be able to provide personalized content without having to spend too much time doing the research. Instead, you can focus on supporting your customers and driving conversions. – Syed Balkhi, WPBeginner