Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/10/20/15-big-donts-for-biz-owners-live-video-content-what-to-leave-out/.