jfrancis, Author at Hawthorne Advertising

Why TV Can be a Secret Weapon in Driving Sales and Lifting Brand Awareness

Author: Jessica Hawthorne-Castro, CEO Original Link: 60 Second Marketer Date Published: March 21, 2017 Marketers are tasked with simple-sounding goals. For example, they need to increase sales while also improving the brand’s image. Faced with media fragmentation, it’s difficult to achieve many marketing goals that appeal to constantly shifting demographics. Marketers often resort to a trial-and-error approach […]

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But Wait — There’s More: The Evolution of Direct Response Commerce

Author: John Francis, Director of Digital Strategy Original Publication: 60 Second Marketer For many veteran marketers and brand managers, the shift to data-centric digital marketing has required significant adjustments. It’s not just the automated tools and information streaming in from multiple sources that challenge them; it’s the increasing levels of personalization and micro-targeting that require a

Author name: jfrancis

Why TV Can be a Secret Weapon in Driving Sales and Lifting Brand Awareness

But Wait — There’s More: The Evolution of Direct Response Commerce